diff --git a/app/views/content/contexts/_character.html.erb b/app/views/content/contexts/_character.html.erb
index fbe45fe3..f482ecf4 100644
--- a/app/views/content/contexts/_character.html.erb
+++ b/app/views/content/contexts/_character.html.erb
@@ -1,6 +1,8 @@
-<%=
+<%#
   # TODO: Reflect on content_type to pull `relates` relations instead of hard-coding each here.
+%>
 
+<%=
   render partial: 'content/contexts/relation', locals: {
     content_type: Location,
     content: content,
diff --git a/app/views/content/contexts/_item.html.erb b/app/views/content/contexts/_item.html.erb
index 37345982..70ac52d3 100644
--- a/app/views/content/contexts/_item.html.erb
+++ b/app/views/content/contexts/_item.html.erb
@@ -1,35 +1,32 @@
-<% religions = Artifactship.where(artifact_id: content.id).map(&:religion).select { |content| content.readable_by?(current_user || User.new) } %>
-<% if religions.any? %>
-  <div class="col s12 m6 l4">
-    <%= render partial: 'content/cards/in_universe_content_list', locals: {
-      content_type: :religion,
-      content_list: religions,
-      card_title: "Artifact of #{pluralize(religions.count, 'religion')}"
-    } %>
-  </div>
-<% end %>
+<%=
+  render partial: 'content/contexts/relation', locals: {
+    content_type: Religion,
+    content: content,
+    relation_class: Artifactship,
+    relation_class_id: :artifact_id,
+    relation_text: :artifact_of
+  }
+%>
 
-<% groups = GroupEquipmentship.where(equipment_id: content.id).map(&:group).select { |content| content.readable_by?(current_user || User.new) } %>
-<% if groups.any? %>
-  <div class="col s12 m6 l4">
-    <%= render partial: 'content/cards/in_universe_content_list', locals: {
-      content_type: :group,
-      content_list: groups,
-      card_title: "Equipment for #{pluralize(groups.count, 'group')}"
-    } %>
-  </div>
-<% end %>
+<%=
+  render partial: 'content/contexts/relation', locals: {
+    content_type: Group,
+    content: content,
+    relation_class: GroupEquipmentship,
+    relation_class_id: :equipment_id,
+    relation_text: :equipment_for
+  }
+%>
 
-<% groups = KeyItemship.where(key_item_id: content.id).map(&:group).select { |content| content.readable_by?(current_user || User.new) } %>
-<% if groups.any? %>
-  <div class="col s12 m6 l4">
-    <%= render partial: 'content/cards/in_universe_content_list', locals: {
-      content_type: :group,
-      content_list: groups,
-      card_title: "Key item for #{pluralize(groups.count, 'group')}"
-    } %>
-  </div>
-<% end %>
+<%=
+  render partial: 'content/contexts/relation', locals: {
+    content_type: Group,
+    content: content,
+    relation_class: KeyItemship,
+    relation_class_id: :key_item_id,
+    relation_text: :key_item_for
+  }
+%>
 
 <% scenes = SceneItemship.where(scene_item_id: content.id).map(&:scene).select { |content| content.readable_by?(current_user || User.new) } %>
 <% if scenes.any? %>
@@ -40,4 +37,18 @@
       card_title: "Appears in #{pluralize(scenes.count, 'scene')}"
     } %>
   </div>
+<% end %>
+
+<% @references.each do |content_type, relations| %>
+  <% next unless relations.any? %>
+  <div class="col s12 m6 l4">
+    <%= render partial: 'content/cards/content_relation_list', locals: {
+      content_type: content_type,
+      relations:    relations,
+      card_title:   [
+        'Related to ',
+        pluralize(relations.count, "other #{content_type.to_s.singularize}")
+      ].join
+    } %>
+  </div>
 <% end %>
\ No newline at end of file