diff --git a/app/assets/images/card-headers/.DS_Store b/app/assets/images/card-headers/.DS_Store
new file mode 100644
index 00000000..5008ddfc
Binary files /dev/null and b/app/assets/images/card-headers/.DS_Store differ
diff --git a/app/assets/images/card-headers/countries.jpg b/app/assets/images/card-headers/countries.jpg
new file mode 100644
index 00000000..387e5553
Binary files /dev/null and b/app/assets/images/card-headers/countries.jpg differ
diff --git a/app/assets/images/card-headers/landmarks.jpg b/app/assets/images/card-headers/landmarks.jpg
new file mode 100644
index 00000000..4830c3e0
Binary files /dev/null and b/app/assets/images/card-headers/landmarks.jpg differ
diff --git a/app/assets/images/card-headers/towns.jpg b/app/assets/images/card-headers/towns.jpg
new file mode 100644
index 00000000..abd794ce
Binary files /dev/null and b/app/assets/images/card-headers/towns.jpg differ
diff --git a/app/assets/javascripts/countries.coffee b/app/assets/javascripts/countries.coffee
new file mode 100644
index 00000000..24f83d18
--- /dev/null
+++ b/app/assets/javascripts/countries.coffee
@@ -0,0 +1,3 @@
+# Place all the behaviors and hooks related to the matching controller here.
+# All this logic will automatically be available in application.js.
+# You can use CoffeeScript in this file: http://coffeescript.org/
diff --git a/app/assets/javascripts/landmarks.coffee b/app/assets/javascripts/landmarks.coffee
new file mode 100644
index 00000000..24f83d18
--- /dev/null
+++ b/app/assets/javascripts/landmarks.coffee
@@ -0,0 +1,3 @@
+# Place all the behaviors and hooks related to the matching controller here.
+# All this logic will automatically be available in application.js.
+# You can use CoffeeScript in this file: http://coffeescript.org/
diff --git a/app/assets/javascripts/towns.coffee b/app/assets/javascripts/towns.coffee
new file mode 100644
index 00000000..24f83d18
--- /dev/null
+++ b/app/assets/javascripts/towns.coffee
@@ -0,0 +1,3 @@
+# Place all the behaviors and hooks related to the matching controller here.
+# All this logic will automatically be available in application.js.
+# You can use CoffeeScript in this file: http://coffeescript.org/
diff --git a/app/assets/stylesheets/countries.scss b/app/assets/stylesheets/countries.scss
new file mode 100644
index 00000000..40b680b2
--- /dev/null
+++ b/app/assets/stylesheets/countries.scss
@@ -0,0 +1,3 @@
+// Place all the styles related to the Countries controller here.
+// They will automatically be included in application.css.
+// You can use Sass (SCSS) here: http://sass-lang.com/
diff --git a/app/assets/stylesheets/landmarks.scss b/app/assets/stylesheets/landmarks.scss
new file mode 100644
index 00000000..72ba26a5
--- /dev/null
+++ b/app/assets/stylesheets/landmarks.scss
@@ -0,0 +1,3 @@
+// Place all the styles related to the Landmarks controller here.
+// They will automatically be included in application.css.
+// You can use Sass (SCSS) here: http://sass-lang.com/
diff --git a/app/assets/stylesheets/towns.scss b/app/assets/stylesheets/towns.scss
new file mode 100644
index 00000000..1498c6af
--- /dev/null
+++ b/app/assets/stylesheets/towns.scss
@@ -0,0 +1,3 @@
+// Place all the styles related to the Towns controller here.
+// They will automatically be included in application.css.
+// You can use Sass (SCSS) here: http://sass-lang.com/
diff --git a/app/controllers/content_controller.rb b/app/controllers/content_controller.rb
index 2ec63a86..7768169c 100644
--- a/app/controllers/content_controller.rb
+++ b/app/controllers/content_controller.rb
@@ -100,6 +100,7 @@ class ContentController < ApplicationController
       return redirect_to :back
     end
 
+    #todo: why is this commented out?
     # Even if a user can create content, we want to double check that they're either on a premium account or creating content in a universe owned by someone on premium
     # unless current_user.on_premium_plan?
     #   containing_universe = Universe.find(content_params[:universe_id].to_i)
@@ -217,9 +218,13 @@ class ContentController < ApplicationController
     end
   end
 
-  # Override in content classes
   def content_params
-    params
+    content_class = content_type_from_controller(self.class)
+      .name
+      .downcase
+      .to_sym
+
+    params.require(content_class).permit(content_param_list)
   end
 
   def content_deletion_redirect_url
diff --git a/app/controllers/countries_controller.rb b/app/controllers/countries_controller.rb
new file mode 100644
index 00000000..87cd4f37
--- /dev/null
+++ b/app/controllers/countries_controller.rb
@@ -0,0 +1,15 @@
+class CountriesController < ContentController
+  private
+
+  def content_param_list
+    [
+      :universe_id, :user_id,
+      :name, :description, :other_names,
+      :population, :currency, :laws, :sports,
+      :area, :crops, :climate,
+      :founding_story, :established_year, :notable_wars,
+      :notes, :private_notes,
+      :privacy
+    ]
+  end
+end
diff --git a/app/controllers/export_controller.rb b/app/controllers/export_controller.rb
index b3b2cc75..5fdd4688 100644
--- a/app/controllers/export_controller.rb
+++ b/app/controllers/export_controller.rb
@@ -71,6 +71,21 @@ class ExportController < ApplicationController
     send_data to_csv(current_user.groups), filename: "groups-#{Date.today}.csv"
   end
 
+  def towns_csv
+    report_to_mixpanel 'csv', 'towns'
+    send_data to_csv(current_user.towns), filename: "towns-#{Date.today}.csv"
+  end
+
+  def landmarks_csv
+    report_to_mixpanel 'csv', 'landmarks'
+    send_data to_csv(current_user.landmarks), filename: "landmarks-#{Date.today}.csv"
+  end
+
+  def countries_csv
+    report_to_mixpanel 'csv', 'countries'
+    send_data to_csv(current_user.countries), filename: "countries-#{Date.today}.csv"
+  end
+
   def scenes_csv
     report_to_mixpanel 'csv', 'scenes'
     send_data to_csv(current_user.scenes), filename: "scenes-#{Date.today}.csv"
diff --git a/app/controllers/landmarks_controller.rb b/app/controllers/landmarks_controller.rb
new file mode 100644
index 00000000..71d9d3df
--- /dev/null
+++ b/app/controllers/landmarks_controller.rb
@@ -0,0 +1,14 @@
+class LandmarksController < ContentController
+  private
+
+  def content_param_list
+    [
+      :universe_id, :user_id,
+      :name, :description, :other_names,
+      :size, :materials, :colors,
+      :creation_story, :established_year,
+      :notes, :private_notes,
+      :privacy
+    ]
+  end
+end
diff --git a/app/controllers/towns_controller.rb b/app/controllers/towns_controller.rb
new file mode 100644
index 00000000..e451cbb2
--- /dev/null
+++ b/app/controllers/towns_controller.rb
@@ -0,0 +1,14 @@
+class TownsController < ContentController
+  private
+
+  def content_param_list
+    [
+      :universe_id, :user_id,
+      :name, :description, :other_names,
+      :laws, :sports, :politics,
+      :founding_story, :established_year,
+      :notes, :private_notes,
+      :privacy
+    ]
+  end
+end
diff --git a/app/helpers/countries_helper.rb b/app/helpers/countries_helper.rb
new file mode 100644
index 00000000..b8a31717
--- /dev/null
+++ b/app/helpers/countries_helper.rb
@@ -0,0 +1,2 @@
+module CountriesHelper
+end
diff --git a/app/helpers/landmarks_helper.rb b/app/helpers/landmarks_helper.rb
new file mode 100644
index 00000000..3b7920d0
--- /dev/null
+++ b/app/helpers/landmarks_helper.rb
@@ -0,0 +1,2 @@
+module LandmarksHelper
+end
diff --git a/app/helpers/towns_helper.rb b/app/helpers/towns_helper.rb
new file mode 100644
index 00000000..ffb0eeb3
--- /dev/null
+++ b/app/helpers/towns_helper.rb
@@ -0,0 +1,2 @@
+module TownsHelper
+end
diff --git a/app/models/concerns/has_content.rb b/app/models/concerns/has_content.rb
index 4f6af358..6aed8926 100644
--- a/app/models/concerns/has_content.rb
+++ b/app/models/concerns/has_content.rb
@@ -18,6 +18,9 @@ module HasContent
     has_many :languages
     has_many :groups
     has_many :floras
+    has_many :towns
+    has_many :countries
+    has_many :landmarks
 
     # Collective content types
     has_many :scenes
@@ -38,7 +41,10 @@ module HasContent
         magics: magics,
         languages: languages,
         scenes: scenes,
-        groups: groups
+        groups: groups,
+        towns: towns,
+        countries: countries,
+        landmarks: landmarks
       }
     end
 
@@ -54,7 +60,10 @@ module HasContent
         magics,
         languages,
         scenes,
-        groups
+        groups,
+        towns,
+        countries,
+        landmarks
       ].flatten
     end
 
@@ -69,7 +78,10 @@ module HasContent
         magics:     magics.in_universe(universe_id),
         languages:  languages.in_universe(universe_id),
         scenes:     scenes.in_universe(universe_id),
-        groups:     groups.in_universe(universe_id)
+        groups:     groups.in_universe(universe_id),
+        towns:      towns.in_universe(universe_id),
+        landmarks:  landmarks.in_universe(universe_id),
+        countries:  countries.in_universe(universe_id)
       }
     end
 
@@ -85,51 +97,60 @@ module HasContent
         magics.length,
         languages.length,
         scenes.length,
-        groups.length
-        ].sum
-      end
+        groups.length,
+        towns.length,
+        landmarks.length,
+        countries.length
+      ].sum
+    end
 
-      def public_content
-        {
-          characters: characters.is_public,
-          items: items.is_public,
-          locations: locations.is_public,
-          universes: universes.is_public,
-          creatures: creatures.is_public,
-          races: races.is_public,
-          religions: religions.is_public,
-          magics: magics.is_public,
-          languages: languages.is_public,
-          scenes: scenes.is_public,
-          groups: groups.is_public
-        }
-      end
+    def public_content
+      {
+        characters: characters.is_public,
+        items: items.is_public,
+        locations: locations.is_public,
+        universes: universes.is_public,
+        creatures: creatures.is_public,
+        races: races.is_public,
+        religions: religions.is_public,
+        magics: magics.is_public,
+        languages: languages.is_public,
+        scenes: scenes.is_public,
+        groups: groups.is_public,
+        towns: towns.is_public,
+        countries: countries.is_public,
+        landmarks: landmarks.is_public
+      }
+    end
 
-      def public_content_count
-        [
-          characters.is_public.length,
-          items.is_public.length,
-          locations.is_public.length,
-          universes.is_public.length,
-          creatures.is_public.length,
-          races.is_public.length,
-          religions.is_public.length,
-          magics.is_public.length,
-          languages.is_public.length,
-          scenes.is_public.length,
-          groups.is_public.length
-          ].sum
-        end
+    def public_content_count
+      [
+        characters.is_public.length,
+        items.is_public.length,
+        locations.is_public.length,
+        universes.is_public.length,
+        creatures.is_public.length,
+        races.is_public.length,
+        religions.is_public.length,
+        magics.is_public.length,
+        languages.is_public.length,
+        scenes.is_public.length,
+        groups.is_public.length,
+        towns.is_public.length,
+        countries.is_public.length,
+        landmarks.is_public.length
+      ].sum
+    end
 
-        def recent_content
-          [
-            characters, locations, items, universes,
-            creatures, races, religions, magics, languages,
-            scenes, groups
-            ].flatten
-            .sort_by(&:updated_at)
-            .last(3)
-            .reverse
-          end
-        end
-      end
+    def recent_content
+      [
+        characters, locations, items, universes,
+        creatures, races, religions, magics, languages,
+        scenes, groups, towns, countries, landmarks
+      ].flatten
+      .sort_by(&:updated_at)
+      .last(3)
+      .reverse
+    end
+  end
+end
diff --git a/app/models/content_types/country.rb b/app/models/content_types/country.rb
new file mode 100644
index 00000000..0a3e9709
--- /dev/null
+++ b/app/models/content_types/country.rb
@@ -0,0 +1,39 @@
+class Country < ActiveRecord::Base
+  acts_as_paranoid
+
+  validates :name, presence: true
+
+  belongs_to :user
+  validates :user_id, presence: true
+
+  include BelongsToUniverse
+
+  include HasAttributes
+  include HasPrivacy
+  include HasContentGroupers
+  include HasImageUploads
+  include HasChangelog
+
+  include Serendipitous::Concern
+
+  include Authority::Abilities
+  self.authorizer_name = 'ExtendedContentAuthorizer'
+
+  scope :is_public, -> { eager_load(:universe).where('countries.privacy = ? OR universes.privacy = ?', 'public', 'public') }
+
+  def self.content_name
+    'country'
+  end
+
+  def self.color
+    'lighten-2 text-lighten-2 brown'
+  end
+
+  def self.icon
+    'explore'
+  end
+
+  # def deleted_at
+  #   nil #hack
+  # end
+end
diff --git a/app/models/content_types/landmark.rb b/app/models/content_types/landmark.rb
new file mode 100644
index 00000000..869fd543
--- /dev/null
+++ b/app/models/content_types/landmark.rb
@@ -0,0 +1,39 @@
+class Landmark < ActiveRecord::Base
+  acts_as_paranoid
+
+  validates :name, presence: true
+
+  belongs_to :user
+  validates :user_id, presence: true
+
+  include BelongsToUniverse
+
+  include HasAttributes
+  include HasPrivacy
+  include HasContentGroupers
+  include HasImageUploads
+  include HasChangelog
+
+  include Serendipitous::Concern
+
+  include Authority::Abilities
+  self.authorizer_name = 'ExtendedContentAuthorizer'
+
+  scope :is_public, -> { eager_load(:universe).where('landmark.privacy = ? OR universes.privacy = ?', 'public', 'public') }
+
+  def self.content_name
+    'landmark'
+  end
+
+  def self.color
+    'text-lighten-1 lighten-1 orange'
+  end
+
+  def self.icon
+    'location_on'
+  end
+
+  # def deleted_at
+  #   nil #hack
+  # end
+end
diff --git a/app/models/content_types/town.rb b/app/models/content_types/town.rb
new file mode 100644
index 00000000..c3c70109
--- /dev/null
+++ b/app/models/content_types/town.rb
@@ -0,0 +1,39 @@
+class Town < ActiveRecord::Base
+  acts_as_paranoid
+
+  validates :name, presence: true
+
+  belongs_to :user
+  validates :user_id, presence: true
+
+  include BelongsToUniverse
+
+  include HasAttributes
+  include HasPrivacy
+  include HasContentGroupers
+  include HasImageUploads
+  include HasChangelog
+
+  include Serendipitous::Concern
+
+  include Authority::Abilities
+  self.authorizer_name = 'ExtendedContentAuthorizer'
+
+  scope :is_public, -> { eager_load(:universe).where('towns.privacy = ? OR universes.privacy = ?', 'public', 'public') }
+
+  def self.content_name
+    'town'
+  end
+
+  def self.color
+    'text-lighten-3 lighten-3 purple'
+  end
+
+  def self.icon
+    'location_city'
+  end
+
+  # def deleted_at
+  #   nil #hack
+  # end
+end
diff --git a/app/models/content_types/universe.rb b/app/models/content_types/universe.rb
index 44dbf8d4..c24a6c2c 100644
--- a/app/models/content_types/universe.rb
+++ b/app/models/content_types/universe.rb
@@ -34,6 +34,9 @@ class Universe < ActiveRecord::Base
   has_many :magics
   has_many :languages
   has_many :floras
+  has_many :towns
+  has_many :countries
+  has_many :landmarks
 
   has_many :scenes
   has_many :groups
diff --git a/app/models/country.rb b/app/models/country.rb
deleted file mode 100644
index 17411151..00000000
--- a/app/models/country.rb
+++ /dev/null
@@ -1,3 +0,0 @@
-class Country < ActiveRecord::Base
-  belongs_to :universe
-end
diff --git a/app/models/landmark.rb b/app/models/landmark.rb
deleted file mode 100644
index 6458fa1a..00000000
--- a/app/models/landmark.rb
+++ /dev/null
@@ -1,3 +0,0 @@
-class Landmark < ActiveRecord::Base
-  belongs_to :universe
-end
diff --git a/app/models/town.rb b/app/models/town.rb
deleted file mode 100644
index 7c0bf824..00000000
--- a/app/models/town.rb
+++ /dev/null
@@ -1,2 +0,0 @@
-class Town < ActiveRecord::Base
-end
diff --git a/app/views/content/cards/_in_universe_content_list.html.erb b/app/views/content/cards/_in_universe_content_list.html.erb
index 6458f5b9..c65fb6e5 100644
--- a/app/views/content/cards/_in_universe_content_list.html.erb
+++ b/app/views/content/cards/_in_universe_content_list.html.erb
@@ -30,9 +30,8 @@
           <%= content_type_class.icon %>
         </i>
       <% end %>
-      <% if defined?(@content) && @content.is_a?(Universe) && content_type != :universe %>
+      <% if defined?(@content) && @content.is_a?(Universe) && content_type != :universe && content_type.to_s.downcase != 'universe' %>
         <%= link_to content_type.to_s.pluralize.titleize, send("#{content_type.to_s.pluralize}_universe_path", { id: @content.id }), class: "#{content_type_class.color}-text" %>
-        <%= content_type.to_s.pluralize.titleize %>
       <% else %>
         <%= content_type.to_s.pluralize.titleize %>
       <% end %>
diff --git a/app/views/export/index.html.erb b/app/views/export/index.html.erb
index b93cf774..33235f1f 100644
--- a/app/views/export/index.html.erb
+++ b/app/views/export/index.html.erb
@@ -39,6 +39,9 @@
             <li><%= link_to "languages.csv", languages_csv_path %></li>
             <li><%= link_to "groups.csv", groups_csv_path %></li>
             <li><%= link_to "floras.csv", floras_csv_path %></li>
+            <li><%= link_to "towns.csv", towns_csv_path %></li>
+            <li><%= link_to "countries.csv", countries_csv_path %></li>
+            <li><%= link_to "landmarks.csv", landmarks_csv_path %></li>
 
             <li><%= link_to "scenes.csv", scenes_csv_path %></li>
           </ul>
diff --git a/config/attributes/country.yml b/config/attributes/country.yml
new file mode 100644
index 00000000..f83e5b89
--- /dev/null
+++ b/config/attributes/country.yml
@@ -0,0 +1,59 @@
+:overview:
+  :label: Overview
+  :icon: info
+  :attributes:
+    - :name: name
+      :label: Name
+    - :name: description
+      :label: Description
+    - :name: other_names
+      :label: Other names
+    - :name: universe_id
+      :label: Universe
+:culture:
+  :label: Culture
+  :icon: face
+  :attributes:
+    - :name: population
+      :label: Population
+    - :name: currency
+      :label: Currency
+    - :name: laws
+      :label: Laws
+    - :name: sports
+      :label: Sports
+:geography:
+  :label: Geography
+  :icon: face
+  :attributes:
+    - :name: area
+      :label: Area
+    - :name: crops
+      :label: Crops
+    - :name: climate
+      :label: Climate
+:history:
+  :label: History
+  :icon: fingerprint
+  :attributes:
+    - :name: founding_story
+      :label: Founding story
+    - :name: established_year
+      :label: Established year
+    - :name: notable_wars
+      :label: Notable wars
+:gallery:
+  :label: Gallery
+  :icon: photo_library
+:changelog:
+  :label: Changelog
+  :icon: history
+:notes:
+  :label: Notes
+  :icon: edit
+  :attributes:
+    - :name: notes
+      :label: Notes
+    - :name: private_notes
+      :label: Private Notes
+      :description: Private notes are <em>always</em> visible to only you, even if content is made public and shared.
diff --git a/config/attributes/landmark.yml b/config/attributes/landmark.yml
new file mode 100644
index 00000000..49149494
--- /dev/null
+++ b/config/attributes/landmark.yml
@@ -0,0 +1,45 @@
+:overview:
+  :label: Overview
+  :icon: info
+  :attributes:
+    - :name: name
+      :label: Name
+    - :name: description
+      :label: Description
+    - :name: other_names
+      :label: Other names
+    - :name: universe_id
+      :label: Universe
+:appearance:
+  :label: Appearance
+  :icon: face
+  :attributes:
+    - :name: size
+      :label: Size
+    - :name: materials
+      :label: Materials
+    - :name: colors
+      :label: Colors
+:history:
+  :label: History
+  :icon: fingerprint
+  :attributes:
+    - :name: creation_story
+      :label: Creation story
+    - :name: established_year
+      :label: Established year
+:gallery:
+  :label: Gallery
+  :icon: photo_library
+:changelog:
+  :label: Changelog
+  :icon: history
+:notes:
+  :label: Notes
+  :icon: edit
+  :attributes:
+    - :name: notes
+      :label: Notes
+    - :name: private_notes
+      :label: Private Notes
+      :description: Private notes are <em>always</em> visible to only you, even if content is made public and shared.
diff --git a/config/attributes/town.yml b/config/attributes/town.yml
new file mode 100644
index 00000000..0374d0ea
--- /dev/null
+++ b/config/attributes/town.yml
@@ -0,0 +1,45 @@
+:overview:
+  :label: Overview
+  :icon: info
+  :attributes:
+    - :name: name
+      :label: Name
+    - :name: description
+      :label: Description
+    - :name: other_names
+      :label: Other names
+    - :name: universe_id
+      :label: Universe
+:culture:
+  :label: Culture
+  :icon: face
+  :attributes:
+    - :name: laws
+      :label: Laws
+    - :name: sports
+      :label: Sports
+    - :name: politics
+      :label: Politics
+:history:
+  :label: History
+  :icon: fingerprint
+  :attributes:
+    - :name: founding_story
+      :label: Founding story
+    - :name: established_year
+      :label: Established year
+:gallery:
+  :label: Gallery
+  :icon: photo_library
+:changelog:
+  :label: Changelog
+  :icon: history
+:notes:
+  :label: Notes
+  :icon: edit
+  :attributes:
+    - :name: notes
+      :label: Notes
+    - :name: private_notes
+      :label: Private Notes
+      :description: Private notes are <em>always</em> visible to only you, even if content is made public and shared.
diff --git a/config/initializers/content_types.rb b/config/initializers/content_types.rb
index 73b24f81..7517f26e 100644
--- a/config/initializers/content_types.rb
+++ b/config/initializers/content_types.rb
@@ -2,7 +2,7 @@ Rails.application.config.content_types = {
   # The complete list of all content types
   all: [
     Universe, Character, Location, Item, Creature, Flora, Group, Language,
-    Magic, Race, Religion, Scene
+    Magic, Race, Religion, Scene, Town, Country, Landmark
   ],
 
   # These content types are always on for all users, and cannot be toggled off
@@ -12,13 +12,19 @@ Rails.application.config.content_types = {
   default_on: [Character, Location, Item],
 
   # These content types are available to be turned on
-  available: [Creature, Flora, Group, Language, Magic, Race, Religion, Scene],
+  available: [
+    Creature, Flora, Group, Language, Magic, Race, Religion, Scene,
+    Town, Country, Landmark
+  ],
 
   # These content types can be created by any user
   free: [Universe, Character, Location, Item],
 
   # These content types require a premium subscription to create
-  premium: [Creature, Flora, Group, Language, Magic, Race, Religion, Scene]
+  premium: [
+    Creature, Flora, Group, Language, Magic, Race, Religion, Scene, Town,
+    Country, Landmark
+  ]
 }
 
 Rails.application.config.content_types[:all_non_universe] = Rails.application.config.content_types[:all] - [Universe]
diff --git a/config/locales/en.yml b/config/locales/en.yml
index e6fb9a05..754b65c2 100644
--- a/config/locales/en.yml
+++ b/config/locales/en.yml
@@ -151,6 +151,9 @@ en:
       magic: Magic
       language: Language
       flora: Flora
+      town: Town
+      country: Country
+      landmark: Landmark
 
       scene: Scene
 
@@ -405,6 +408,47 @@ en:
         reproduction: How does %{name} reproduce and spread?
         seasonality: What seasons or climates is %{name} most often found in?
 
+      town:
+        name: What's the name of this town?
+        description: How would you describe %{name}?
+        other_names: What other names is %{name} known by?
+
+        laws: What are the major laws in %{name}?
+        sports: What sports are popular in %{name}?
+        politics: What are the politics like in %{name}?
+
+        founding_story: How was %{name} founded?
+        established_year: When was %{name} founded?
+
+      landmark:
+        name: What's the name of this landmark?
+        description: How would you describe %{name}?
+        other_names: What other names is %{name} known by?
+
+        size: How big is %{name}?
+        materials: What materials was %{name} constructed with?
+        colors: What color(s) is %{name}?
+
+        creation_story: How did %{name} originate?
+        established_year: When did %{name} originate?
+
+      country:
+        name: What's the name of this country?
+        description: How would you describe %{name}?
+        other_names: What other names is %{name} known by?
+
+        population: What is the population of %{name}?
+        currency: What currency is used in %{name}?
+        laws: What are the major laws in %{name}?
+        sports: What sports are popular in %{name}?
+
+        area: How big is %{name}?
+        crops: What crops does %{name} import or export?
+        climate: What is the climate like in %{name}?
+
+        founding_story: How was %{name} founded?
+        established_year: When was %{name} founded?
+        notable_wars: What notable wars has %{name} participated in?
 
     blacklist:
       _:
@@ -430,6 +474,9 @@ en:
     language: Design your own languages
     flora: The plants and nature of your world
     scene: Create scenes to organize a plot
+    town: Civilization's establishments
+    country: Kingdoms, countries, and regions
+    landmark: Statues, caves, peaks, and more
 
   content_descriptions:
     universe: >
@@ -459,6 +506,12 @@ en:
       Language is the bond that weaves a culture's words together. Are there any new languages in your world?
     flora: >
       The plants, flowers, trees, and other nature in your world. Paint your landscape with rich flora.
+    town: >
+      Towns across the country are pockets of interesting life, filled with characters and more.
+    country: >
+      Kingdoms, countries, regions, and more. Huge swathes of land are often claimed quickly.
+    landmark: >
+      From the smallest statue to the biggest mountain, landmarks are littered across the land.
     scene: >
       Scenes are events that happen in your world, ranging in size from a nice breakfast to entire wars.
     attributefield: >
diff --git a/config/routes.rb b/config/routes.rb
index a6efbdb4..37243034 100644
--- a/config/routes.rb
+++ b/config/routes.rb
@@ -104,6 +104,9 @@ Rails.application.routes.draw do
       get :floras,     on: :member
       get :scenes,     on: :member
       get :groups,     on: :member
+      get :countries,  on: :member
+      get :towns,      on: :member
+      get :landmarks,  on: :member
     end
     resources :characters do
       get :autocomplete_character_name, on: :collection, as: :autocomplete_name
@@ -120,6 +123,9 @@ Rails.application.routes.draw do
     resources :magics
     resources :languages
     resources :floras
+    resources :towns
+    resources :countries
+    resources :landmarks
 
     # Content usage
     resources :scenes
@@ -166,6 +172,9 @@ Rails.application.routes.draw do
     get '/languages.csv', to: 'export#languages_csv', as: :languages_csv
     get '/scenes.csv', to: 'export#scenes_csv', as: :scenes_csv
     get '/groups.csv', to: 'export#groups_csv', as: :groups_csv
+    get '/groups.csv', to: 'export#towns_csv', as: :towns_csv
+    get '/groups.csv', to: 'export#countries_csv', as: :countries_csv
+    get '/groups.csv', to: 'export#landmarks_csv', as: :landmarks_csv
   end
 
   scope '/scene/:scene_id' do
diff --git a/db/migrate/20171231175209_add_deleted_at_to_countries.rb b/db/migrate/20171231175209_add_deleted_at_to_countries.rb
new file mode 100644
index 00000000..9fdc9e8a
--- /dev/null
+++ b/db/migrate/20171231175209_add_deleted_at_to_countries.rb
@@ -0,0 +1,5 @@
+class AddDeletedAtToCountries < ActiveRecord::Migration
+  def change
+    add_column :countries, :deleted_at, :datetime
+  end
+end
diff --git a/db/migrate/20171231175633_add_fields_to_town.rb b/db/migrate/20171231175633_add_fields_to_town.rb
new file mode 100644
index 00000000..c989051e
--- /dev/null
+++ b/db/migrate/20171231175633_add_fields_to_town.rb
@@ -0,0 +1,6 @@
+class AddFieldsToTown < ActiveRecord::Migration
+  def change
+    add_reference :towns, :universe, index: true, foreign_key: true
+    add_column :towns, :deleted_at, :datetime
+  end
+end
diff --git a/db/migrate/20171231175706_add_deleted_at_to_landmark.rb b/db/migrate/20171231175706_add_deleted_at_to_landmark.rb
new file mode 100644
index 00000000..5617a197
--- /dev/null
+++ b/db/migrate/20171231175706_add_deleted_at_to_landmark.rb
@@ -0,0 +1,5 @@
+class AddDeletedAtToLandmark < ActiveRecord::Migration
+  def change
+    add_column :landmarks, :deleted_at, :datetime
+  end
+end
diff --git a/db/migrate/20171231191101_add_privacy_to_towns.rb b/db/migrate/20171231191101_add_privacy_to_towns.rb
new file mode 100644
index 00000000..00556129
--- /dev/null
+++ b/db/migrate/20171231191101_add_privacy_to_towns.rb
@@ -0,0 +1,5 @@
+class AddPrivacyToTowns < ActiveRecord::Migration
+  def change
+    add_column :towns, :privacy, :string
+  end
+end
diff --git a/db/migrate/20171231191117_add_privacy_to_countries.rb b/db/migrate/20171231191117_add_privacy_to_countries.rb
new file mode 100644
index 00000000..90a9df3a
--- /dev/null
+++ b/db/migrate/20171231191117_add_privacy_to_countries.rb
@@ -0,0 +1,5 @@
+class AddPrivacyToCountries < ActiveRecord::Migration
+  def change
+    add_column :countries, :privacy, :string
+  end
+end
diff --git a/db/migrate/20171231191133_add_privacy_to_landmarks.rb b/db/migrate/20171231191133_add_privacy_to_landmarks.rb
new file mode 100644
index 00000000..00dfe3b9
--- /dev/null
+++ b/db/migrate/20171231191133_add_privacy_to_landmarks.rb
@@ -0,0 +1,5 @@
+class AddPrivacyToLandmarks < ActiveRecord::Migration
+  def change
+    add_column :landmarks, :privacy, :string
+  end
+end
diff --git a/db/migrate/20171231201746_add_user_to_towns.rb b/db/migrate/20171231201746_add_user_to_towns.rb
new file mode 100644
index 00000000..71b76cb8
--- /dev/null
+++ b/db/migrate/20171231201746_add_user_to_towns.rb
@@ -0,0 +1,5 @@
+class AddUserToTowns < ActiveRecord::Migration
+  def change
+    add_reference :towns, :user, index: true, foreign_key: true
+  end
+end
diff --git a/db/migrate/20171231201817_add_user_to_countries.rb b/db/migrate/20171231201817_add_user_to_countries.rb
new file mode 100644
index 00000000..9faa6236
--- /dev/null
+++ b/db/migrate/20171231201817_add_user_to_countries.rb
@@ -0,0 +1,5 @@
+class AddUserToCountries < ActiveRecord::Migration
+  def change
+    add_reference :countries, :user, index: true, foreign_key: true
+  end
+end
diff --git a/db/migrate/20171231201900_add_user_to_landmarks.rb b/db/migrate/20171231201900_add_user_to_landmarks.rb
new file mode 100644
index 00000000..208db8c0
--- /dev/null
+++ b/db/migrate/20171231201900_add_user_to_landmarks.rb
@@ -0,0 +1,5 @@
+class AddUserToLandmarks < ActiveRecord::Migration
+  def change
+    add_reference :landmarks, :user, index: true, foreign_key: true
+  end
+end
diff --git a/db/schema.rb b/db/schema.rb
index a8aacef1..d176abcd 100644
--- a/db/schema.rb
+++ b/db/schema.rb
@@ -11,7 +11,7 @@
 #
 # It's strongly recommended that you check this file into your version control system.
 
-ActiveRecord::Schema.define(version: 20171231174241) do
+ActiveRecord::Schema.define(version: 20171231201900) do
 
   create_table "archenemyships", force: :cascade do |t|
     t.integer  "user_id"
@@ -213,9 +213,13 @@ ActiveRecord::Schema.define(version: 20171231174241) do
     t.string   "private_notes"
     t.datetime "created_at",       null: false
     t.datetime "updated_at",       null: false
+    t.datetime "deleted_at"
+    t.string   "privacy"
+    t.integer  "user_id"
   end
 
   add_index "countries", ["universe_id"], name: "index_countries_on_universe_id"
+  add_index "countries", ["user_id"], name: "index_countries_on_user_id"
 
   create_table "creature_relationships", force: :cascade do |t|
     t.integer  "user_id"
@@ -526,9 +530,13 @@ ActiveRecord::Schema.define(version: 20171231174241) do
     t.string   "private_notes"
     t.datetime "created_at",       null: false
     t.datetime "updated_at",       null: false
+    t.datetime "deleted_at"
+    t.string   "privacy"
+    t.integer  "user_id"
   end
 
   add_index "landmarks", ["universe_id"], name: "index_landmarks_on_universe_id"
+  add_index "landmarks", ["user_id"], name: "index_landmarks_on_user_id"
 
   create_table "languages", force: :cascade do |t|
     t.string   "name"
@@ -1145,8 +1153,15 @@ ActiveRecord::Schema.define(version: 20171231174241) do
     t.string   "private_notes"
     t.datetime "created_at",       null: false
     t.datetime "updated_at",       null: false
+    t.integer  "universe_id"
+    t.datetime "deleted_at"
+    t.string   "privacy"
+    t.integer  "user_id"
   end
 
+  add_index "towns", ["universe_id"], name: "index_towns_on_universe_id"
+  add_index "towns", ["user_id"], name: "index_towns_on_user_id"
+
   create_table "universes", force: :cascade do |t|
     t.string   "name",            null: false
     t.text     "description"
diff --git a/docs/content_types.md b/docs/content_types.md
index d5251010..0749b29f 100644
--- a/docs/content_types.md
+++ b/docs/content_types.md
@@ -7,3 +7,46 @@ Checklist to create a new content type:
   - rails g model Character name:string
   - (can probably merge this with the below soon)
   - probably want to just put core attributes here eventually, after de-systemizing other fields
+  - don't forget to add `privacy`, `notes`, `private_notes`, `user_id`, `universe_id`, `deleted_at`
+
+- Move models from models/ to models/content_types/
+- Add concerns to new models (mirror existing models)
+  - Probably just want to move them all to a single concern that injects the others eventually
+- Define `self.color`, `self.icon`, `self.content_name`
+
+- Generate CharactersController controller (inheriting from ContentController)
+  - define `content_params` and `content_param_list`
+    - use fields from the original list for the latter
+
+- Add routes for the new content type
+  - `resources :characters` in /plan scope
+  - `get :characters, on: :member` in :universes resource
+  - csv routes under /export scope
+
+- Add the content class to initializers/content_types.rb
+  - most likely to :all, :available, and :free/:premium
+
+- Add the `has_many` associations to `Universe`
+- Add the `has_many` associations to the `HasContent` concern
+
+- Find and add images to images/card-headers/
+  - resize to 600x400 and optimize size to <100kb, ideally <50kb
+
+- Add translations to en.yml
+  - class name translations under activerecord.models
+  - activerecord.attributes if you need a different label than humanized string
+  - add questions for each field to serendipitous_questions
+  - add line for each to content_oneliners
+  - add content_descriptions (of relatively the same size)
+
+- Add config/attributes/town.yml
+
+- Add hooks to ExportController
+  - Add links to export/index.html.erb
+- Add links to `content` and `content_list` and `content_in_universe` and everything else in HasContent concern
+  - this totally needs refactored
+
+- Give it a shot through the UI! :)
+  - fill in each field to make sure all fields are working/permitted
+  - make sure new/create and show/edit are working
+  - check privacy toggling
diff --git a/test/controllers/countries_controller_test.rb b/test/controllers/countries_controller_test.rb
new file mode 100644
index 00000000..dd6f1110
--- /dev/null
+++ b/test/controllers/countries_controller_test.rb
@@ -0,0 +1,7 @@
+require 'test_helper'
+
+class CountriesControllerTest < ActionController::TestCase
+  # test "the truth" do
+  #   assert true
+  # end
+end
diff --git a/test/controllers/landmarks_controller_test.rb b/test/controllers/landmarks_controller_test.rb
new file mode 100644
index 00000000..e05de599
--- /dev/null
+++ b/test/controllers/landmarks_controller_test.rb
@@ -0,0 +1,7 @@
+require 'test_helper'
+
+class LandmarksControllerTest < ActionController::TestCase
+  # test "the truth" do
+  #   assert true
+  # end
+end
diff --git a/test/controllers/towns_controller_test.rb b/test/controllers/towns_controller_test.rb
new file mode 100644
index 00000000..1b193590
--- /dev/null
+++ b/test/controllers/towns_controller_test.rb
@@ -0,0 +1,7 @@
+require 'test_helper'
+
+class TownsControllerTest < ActionController::TestCase
+  # test "the truth" do
+  #   assert true
+  # end
+end