diff --git a/Gemfile b/Gemfile
index a73152b2..9351d6c9 100644
--- a/Gemfile
+++ b/Gemfile
@@ -47,6 +47,7 @@ gem 'slack-notifier'
 group :production do
   gem 'rails_12factor'
   gem 'uglifier', '>= 1.3.0'
+  gem 'scout_apm'
 end
 
 group :test, :production do
diff --git a/Gemfile.lock b/Gemfile.lock
index e50aa9fa..84085bf6 100644
--- a/Gemfile.lock
+++ b/Gemfile.lock
@@ -290,6 +290,7 @@ GEM
       sprockets (>= 2.8, < 4.0)
       sprockets-rails (>= 2.0, < 4.0)
       tilt (>= 1.1, < 3)
+    scout_apm (2.1.12)
     selenium-webdriver (2.53.4)
       childprocess (~> 0.5)
       rubyzip (~> 1.0)
@@ -377,6 +378,7 @@ DEPENDENCIES
   rubocop
   ruby-prof (= 0.15.9)
   sass-rails
+  scout_apm
   selenium-webdriver
   serendipitous!
   shoulda-matchers (~> 3.1)
diff --git a/app/controllers/characters_controller.rb b/app/controllers/characters_controller.rb
index fd498e98..d4a650a0 100644
--- a/app/controllers/characters_controller.rb
+++ b/app/controllers/characters_controller.rb
@@ -11,7 +11,7 @@ class CharactersController < ContentController
   def content_param_list
     [
       :universe_id, :user_id,
-      :name, :age, :role, :gender, :age, :height, :weight, :haircolor,
+      :name, :age, :role, :gender, :age, :archetype, :height, :weight, :haircolor,
       :facialhair, :eyecolor, :race, :skintone, :bodytype, :identmarks,
       :religion, :politics, :prejudices, :occupation, :pets,
       :mannerisms, :birthday, :education, :background,
diff --git a/app/models/character.rb b/app/models/character.rb
index 7d5a28dc..9c8d92a6 100644
--- a/app/models/character.rb
+++ b/app/models/character.rb
@@ -51,7 +51,7 @@ class Character < ActiveRecord::Base
     {
       overview: {
         icon: 'info',
-        attributes: %w(name role gender age universe_id)
+        attributes: %w(name role gender age archetype universe_id)
       },
       looks: {
         icon: 'face',
diff --git a/app/views/content/_form.html.erb b/app/views/content/_form.html.erb
index 4839d943..48dc2094 100644
--- a/app/views/content/_form.html.erb
+++ b/app/views/content/_form.html.erb
@@ -67,6 +67,12 @@
                   <% through_class = content.class.reflect_on_association(attribute).options[:through].to_s %>
                   <%= render 'content/form/relation_input', f: f, attribute: attribute, relation: through_class %>
 
+                <% elsif attribute == 'archetype' %>
+                  <div class="input-field">
+                    <%= f.label attribute %><br />
+                    <%= f.select attribute, options_for_select(t('archetypes'), selected: f.object.archetype), include_blank: true %>
+                  </div>
+
                 <% elsif attribute == 'universe_id' %>
                   <div class="input-field">
                     <%= f.label attribute %><br />
diff --git a/app/views/layouts/application.html.erb b/app/views/layouts/application.html.erb
index 7c124b80..00353fa5 100644
--- a/app/views/layouts/application.html.erb
+++ b/app/views/layouts/application.html.erb
@@ -20,14 +20,6 @@
 
   <main>
     <div>
-      <div class="row">
-        <div class="card-panel light-blue darken-3 col s12">
-          <p class="white-text center">
-            Important notice: Notebook.ai will be going down temporarily for emergency maintenance to upgrade the database at <strong>22:00 UTC</strong>.
-            This maintenance should last no longer than 1 hour.
-           </p>
-        </div>
-      </div>
       <div class="row">
         <div class="col s12 m12 <%= (current_user && current_user.content_count > 0) ? 'l9' : 'l12' %>">
           <%= yield %>
diff --git a/config/locales/en.yml b/config/locales/en.yml
index d64e73e5..e0a564bd 100644
--- a/config/locales/en.yml
+++ b/config/locales/en.yml
@@ -539,6 +539,92 @@ en:
    - Jet black
    - Raven black
 
+  archetypes:
+   - Anthropomorphic Personification
+   - Anti-Hero
+   - Archmage
+   - Barefoot Sage
+   - Big Fun
+   - Blind Seer
+   - Blue-Collar Warlock
+   - Bruiser with a Soft Center
+   - The Champion
+   - The Chosen One
+   - The Chooser of The One
+   - Classic Villain
+   - The Cynic
+   - The Dragonslayer
+   - The Drunken Sailor
+   - Dumb Muscle
+   - Eccentric Mentor
+   - Enigmatic Empowering Entity
+   - Evil Overlord
+   - The Fair Folk
+   - Father Neptune
+   - Ferryman
+   - The Fool
+   - Fool for Love
+   - Gentle Giant
+   - The Good King
+   - Granny Classic
+   - The Grotesque
+   - Herald
+   - Heroic Archetype
+   - Heroic Wannabe
+   - The High Queen
+   - Higher Self
+   - The Hunter
+   - Ideal Hero
+   - The Idealist
+   - Ineffectual Loner
+   - The Kirk
+   - The Klutz
+   - Knight in Shining Armor
+   - Lady and Knight
+   - Loser Archetype
+   - Lovable Rogue
+   - Magical Barefooter
+   - Mary Sue
+   - The McCoy
+   - Mentor
+   - Messianic
+   - Mixed
+   - Mock Millionaire
+   - Modern Major General
+   - My Girl Back Home
+   - Obstructive Bureaucrat
+   - Oedipus Complex
+   - Old Soldier
+   - The Paladin
+   - The Patriarch
+   - Person of Mass Destruction
+   - The Pollyanna
+   - Powers That Be
+   - Prince Charming
+   - Princess Classic
+   - A Protagonist Shall Lead Them
+   - Rebel Leader
+   - Rebellious Spirit
+   - Reluctant Monster
+   - Satanic Archetype
+   - Seeker Archetype
+   - Shadow Archetype
+   - Shapeshifter
+   - The Spock
+   - Star-Crossed Lovers
+   - The Storyteller
+   - Threshold Guardians
+   - Turn Coat
+   - The Trickster
+   - Visitor
+   - Wicked Stepmother
+   - Wicked Witch
+   - Wizard Classic
+   - Wolf Man
+   - World's Best Warrior
+   - World's Most Beautiful Woman
+   - World's Strongest Man
+
   location_name_prefixes:
    - New
    - Los
diff --git a/db/migrate/20161003000856_add_archetype_to_character.rb b/db/migrate/20161003000856_add_archetype_to_character.rb
new file mode 100644
index 00000000..6aa67993
--- /dev/null
+++ b/db/migrate/20161003000856_add_archetype_to_character.rb
@@ -0,0 +1,5 @@
+class AddArchetypeToCharacter < ActiveRecord::Migration
+  def change
+    add_column :characters, :archetype, :string
+  end
+end
diff --git a/db/schema.rb b/db/schema.rb
index 023e38ab..360c58a5 100644
--- a/db/schema.rb
+++ b/db/schema.rb
@@ -11,8 +11,7 @@
 #
 # It's strongly recommended that you check this file into your version control system.
 
-ActiveRecord::Schema.define(version: 20161001232324) do
-
+ActiveRecord::Schema.define(version: 20161003000856) do
   create_table "archenemyships", force: :cascade do |t|
     t.integer  "user_id"
     t.integer  "character_id"
@@ -80,6 +79,7 @@ ActiveRecord::Schema.define(version: 20161001232324) do
     t.datetime "created_at"
     t.datetime "updated_at"
     t.string   "privacy"
+    t.string   "archetype"
   end
 
   create_table "childrenships", force: :cascade do |t|