diff --git a/app/models/page_data/page_tag.rb b/app/models/page_data/page_tag.rb
index 79c2d9ff..604a362c 100644
--- a/app/models/page_data/page_tag.rb
+++ b/app/models/page_data/page_tag.rb
@@ -2,6 +2,8 @@ class PageTag < ApplicationRecord
   belongs_to :page, polymorphic: true
   belongs_to :user
 
+  after_update :update_slug_to_reflect_label_changes
+
   # Delimiter to be used wherever we want to allow submitting multiple tags in a single string
   SUBMISSION_DELIMITER = ',,,|||,,,'
 
@@ -12,4 +14,13 @@ class PageTag < ApplicationRecord
   def self.icon
     'label'
   end
+
+  def update_slug_to_reflect_label_changes
+    self.update_slug! if (saved_change_to_tag? && self.tag.present?)
+  end
+
+  def update_slug!
+    new_slug = PageTagService.slug_for(self.tag)
+    self.update(slug: new_slug) unless new_slug == self.slug
+  end
 end