diff --git a/app/views/content/form/field_types/_tags.html.erb b/app/views/content/form/field_types/_tags.html.erb
index 3ca43108..a2878ad3 100644
--- a/app/views/content/form/field_types/_tags.html.erb
+++ b/app/views/content/form/field_types/_tags.html.erb
@@ -60,7 +60,7 @@
     },
     data: [
       <% page.page_tags.pluck(:tag).each do |tag| %>
-        {tag: '<%= tag %>'},
+        {tag: "<%= tag.gsub('"', '\"').html_safe %>"},
       <% end %>
     ],
     onChipAdd:    update_hidden_page_tag_value,